At Playtika, I contributed to the visual development of mobile game projects by designing and optimizing character concepts, icons, UI assets, and promotional art for production and live content needs. I supported pre-production by helping define core visual elements, themes, and early artistic direction for new titles, ensuring ideas were both visually engaging and production-friendly. Alongside hands-on asset creation, I worked on file structure and naming guidelines, helping standardize layers, atlases, and folder organization across the team to improve clarity, consistency, and workflow efficiency.