Daily Practical Goods
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Daily Practical Goods ❋
New Arrivals
A black tee with sitcom status.
An everyday staple, finished with a finely embroidered sofa at the chest — a subtle nod to one of television’s most iconic interiors. Playful but still pared back, it adds a little personality without overdoing it.
Cut for easy everyday wear, it’s made for denim, relaxed trousers, lazy Sundays, and rewatching your favourite episodes for the hundredth time.
A black tee with a dimension of its own.
An everyday staple, finished with a finely embroidered green portal at the chest. Minimal from afar, instantly recognisable up close, it adds a playful sci-fi twist to a clean classic silhouette.
Easy to wear and made for repeat rotation, it pairs just as well with denim as it does with relaxed trousers — simple, versatile, and ready for wherever the day takes you.
A black tee with a strategic edge.
A clean everyday staple, finished with a finely embroidered chess piece motif at the chest. Minimal, sharp, and quietly confident, it brings just enough character to a classic silhouette.
Cut for easy everyday wear, it’s the kind of piece that works just as well with denim as it does with tailored trousers — understated, versatile, and always a smart move.
A plain black tee? Not quite.
This one comes with a little extra flavour. Crafted from soft, weighty cotton for an easy everyday fit, it takes a wardrobe staple and gives it a playful twist.
Finished with a finely embroidered burger on the chest, it’s understated, a little tongue-in-cheek, and made for people who like their basics with personality. Wear it with denim, relaxed trousers, or whatever’s closest when hunger strikes.